Singapore's Biggest Phone Company Jumps Into Mobile Pricing War

A pedestrian walks past a SingTel store in Singapore, on Monday, Feb. 9, 2016.

Photographer: Nicky Loh/Bloomberg

Singapore’s biggest phone company has jumped into the fray for unlimited mobile data.

Customers of three plans under Singapore Telecommunications Ltd. now have the option of signing up for unlimited local data for a monthly fee of S$39.90 ($30). The three plans also include unlimited talk time and text messages.

The company known as Singtel is following smaller rivals StarHub Ltd. and M1 Ltd. in offering unlimited data plans in the city-state, though it says it’s the first to have a talk-message-data combination with no limits.

Competition is heating up in Singapore’s already crowded market, where the number of mobile subscriptions surpasses the population. Australian carrier TPG Telecom Ltd. is set to enter the market as Singapore’s fourth mobile-network operator after making a successful bid for spectrum last year.

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