AT&T Opens iPhone Price War With Buy-One-Get-One-Free Offer
- Breaks vow to avoid the expensive promotions of last year
- Carriers once again use iPhone arrival as bait for user growth
JMP's Lehmann: Apple Building iPhone Pricing Power
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And so it begins. The promised truce among wireless carriers is over.
After vowing to avoid a repeat of the blistering iPhone price war of last year, AT&T Inc. will fire the first shot -- offering a free iPhone with the purchase of another, for customers who also subscribe to its DirecTV satellite service.