After the Equifax Hack, LifeLock Sign-ups Jump Tenfold
Panicked consumers are flocking to Symantec’s identity-theft protection service.
This article is for subscribers only.
Shortly before Equifax Inc. revealed last week that it had been hacked, Fran Rosch got a call. The Symantec Corp. executive was vacationing in Maine, visiting his parents, when an Equifax representative telephoned to say sensitive information about 143 million Americans had been put at risk.
Armed with information only a handful of people had at the time, Rosch mobilized the rapid response team at LifeLock, the identity-theft protection service owned by Symantec. This included member services, legal counsel, product development, marketing, and public-relations staff, he said. Rosch knew the company would receive an onslaught of calls and sign-ups in the coming days—far greater than anything it had experienced before. And he was right.