Move Over, George Clooney. Nespresso Now Has Humberto the Farmer
- New ads feature coffee growers, stress sustainability
- Nespresso joins industry peers in touting ethical credentials
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George Clooney, make way for Humberto, Esteban and Luis. The three Colombian farmers are the latest pitchmen for Nespresso, in an ad campaign extolling the benefits of sustainably sourced coffee.
The Nestle SA division’s new spots highlight the true stories of growers Nespresso works with, the Lausanne-based company said in a statement Tuesday. They appear in ads narrated by the actor, who has long promoted the brand with the tagline, “Nespresso, What Else?”