Google's Free-Click Changes Are ‘Significant’ for News Outlets

Photographer: Angelos Tzortzinis/Bloomberg
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Google’s plans to revamp its “first click free” program, which lets users read news articles without paying, won praise from one of the technology giant’s harshest critics.

The search-engine giant is developing ways to boost subscriptions for news publishers, including a tool for online payments, Bloomberg reported last month. News Corp.’s Wall Street Journal had complained that Google unfairly discriminated against its content after the publisher began blocking the search engine giant’s users from reading free articles earlier this year, causing traffic to plummet.