What Americans Will—and Won’t—Pay for Avocados, in One Chart
As prices surge to record highs, fans should chill and wait for the glut. This is how it will happen.
Avocado toast. It’s taking over.
Photographer: Astrid Stawiarz/Getty Images North AmericaThis article is for subscribers only.
The much-Instagrammed avocado is getting more exclusive by the day. And soon enough, more affordable.
Farmers in both California and Mexico have collected meager harvests this year, precisely as demand surges for that fancy green toast. In California, where growers pick from February through August, the trees were having an off year. South of the border, a dry growing season crimped the fruit. A renegotiation of the North American Free Trade Agreement may well make it worse. Avocado prices are hovering at record highs.