Apple Unveils IPhone X With New Display as Rivals Grow
- Device starts at $999 and is available on Nov. 3, company says
- 10th anniversary device is first major redesign since 2014
Apple Unveils iPhone X at Product Event
This article is for subscribers only.
Apple Inc. unveiled its most important new iPhone for years to take on growing competition from Samsung Electronics Co., Google and a host of Chinese smartphone makers.
Chief Executive Officer Tim Cook showed off the iPhone X with an edge-to-edge screen during an event at the company’s new $5 billion headquarters in Cupertino, California, on Tuesday. Cook pronounced the name "ten," but it’s written as "X." The device, coming a decade after the original model, is Apple’s first major redesign since 2014 and represents a significant upgrade to the iPhone 7 line.