, Columnist
You Know What's Cool? Vague $1 Billion Spending Promises
A big round number is like a match. It gets attention and then -- poof -- it's gone.
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In a commonly parodied film scene from "The Social Network," the manic technology investor played by Justin Timberlake advises a fictionalized Mark Zuckerberg not to make money too early from his young company. Facebook instead needed to hold out for a big financial goal.
"A million dollars isn't cool. You know what's cool?" Timberlake intoned. "A billion dollars."