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Next iPhone’s Big Problem Is Winning Over China’s Jaded Consumers

  • Brands like Huawei and Oppo have made huge strides in a year
  • Their phones already outdo the iPhone in many respects
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Huawei Unveils an AI Enabled Chip

Apple Inc.’s new iPhones are expected to come with vibrant full-screen displays, wireless charging and other cutting-edge technology. But consumers in China can get those features on other devices already -- and without the sticker shock.

Shoppers in the world’s biggest mobile market are accustomed to getting the latest technology with their Huawei, Oppo and Xiaomi handsets. That makes it harder for Apple to convince jaded customers that marrying such attributes with its own software is worth the much higher price tag.