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T-Mobile Sweetens Plan With Free Netflix Ahead of New iPhone

  • Video service giveaway aimed at AT&T’s HBO bundle offer
  • Wireless promotions, freebies start pre-holiday price battle
Inside A T-Mobile Retail Store, Operated By Magyar Telekom Nyrt., Ahead Of Earnings
Photographer: Akos Stiller/Bloomberg
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T-Mobile US Inc. will start including a Netflix Inc. subscription for customers who have at least two lines on an unlimited data plan, adding to evidence that a new front is opening up in the wireless wars, with video services being thrown in as bait for new subscribers.

New and current customers will get the standard Netflix video-streaming service, which costs about $10 a month, for no extra charge. Plans with two lines at $120 a month, including taxes and fees, will be eligible for the promotion. Chief Executive Officer John Legere announced the Netflix deal, an exclusive in the U.S., in a video Wednesday.