Fashion
Luxury Rivals Kering and LVMH Join in Size-Zero Model Crackdown
- Fashion companies agree to improve models’ working conditions
- Models under age 16 won’t be allowed to show adult fashions
French luxury titans LVMH and Kering agreed to curb the use of ultra-skinny models on runways and in advertising campaigns, bowing to a public outcry over unhealthy depictions of young women by the fashion industry.
The Paris-based companies said they’d implement stricter guidelines for the treatment of models, including increasing minimum garment sizes for fashion shows as well as requiring them to have medical certificates attesting to their good health. Models below the age of 16 will be banned from showing grown-up fashions, while those ages 16 to 18 will need to be chaperoned, the companies said in a joint statement Wednesday.