American Express Targets Millennials With No-Fee Delta Credit Card
- AmEx has been tinkering with co-brand offers since Costco loss
- JPMorgan, United Airlines also rolling out a no-fee card
Why American Express Is Targeting Millennials
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For its latest airline card, American Express Co. is looking for people who don’t travel. Yet.
AmEx will debut the Blue Delta SkyMiles credit card this week, offering two miles per dollar spent at U.S. restaurants and on Delta Air Lines Inc. purchases, and one mile per dollar spent everywhere else. It will be one of the few airline co-brand cards that don’t come with an annual fee, a decision AmEx and Delta made to appeal to millennial travelers, said Eva Reda, the lender’s executive vice president of consumer partnerships and product development.