Mercedes-Benz’s London Ride-Sharing Plan Is a Challenge to Uber

  • Partner Via is said to raise $200 million in funding round
  • Venture to use customized Mercedes-Benz Vito and V-Class vans
Photographer: Kiyoshi Ota/Bloomberg
Lock
This article is for subscribers only.

Daimler AG will start ride-sharing shuttles in London later this year, expanding its cooperation with U.S. startup Via Transportation Inc., whose on-demand service racks up 1 million rides a month across New York, Chicago and Washington.

The mobile app-based pick-up service, based in Amsterdam, will be rolled out soon to more European cities, Stuttgart, Germany-based Daimler and Via said Monday in a joint statement.