BB-8’s Evil Twin, at $150, Here to Help Disney Strike Back
- Pricey toys to help boost consumer-products revenue: Pitaro
- Poseable figures introduced to promote female characters
BB-9E App-Enabled Droid
Source: SpheroTwo years after a $150 rolling robot captured the hearts of “Stars Wars” devotees, Walt Disney Co. is betting fans will shell out the same price for the droid’s dark, evil twin.
On the big screen, BB-9E will face off against the beloved BB-8 in a new “Star Wars” installment in December from Disney’s movie studio. The toy, made by Sphero, is part of a collection of fancier gadgets Disney expects will help give its flagging consumer-products business a boost.