Instagram Opens Up ‘Stories’ on Web to Fuel International Growth
- Company says more than 80 percent of users are outside U.S.
- Rival Snapchat focuses only on more developed markets
Facebook Inc.'s Instagram application is demonstrated on an Apple Inc. iPhone in this arranged photograph taken in Washington, D.C., U.S., on Friday, June 17, 2016. In a bid to give its users an incentive to create more content for the photo and video-sharing site, Facebook's Instagram is considering sharing revenue generated from news, sports, celebrities and other content said Carolyn Everson, vice president for global marketing solutions at Facebook.
Photographer: Andrew HarrerFacebook Inc.’s Instagram has been boosting the web version of its application, catering to users in international markets who often struggle with expensive and inconsistent mobile internet service.
The latest addition to the web product is Stories -- one of Instagram’s most popular features, copied from Snapchat, which lets people post videos and photos that disappear after 24 hours.