P&G to List Fragrance Ingredients as Part of Transparency Push
- Company to provide components of its aromas by the end of 2019
- Spokespeople say consumers want more detailed information
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Procter & Gamble Co. is making a bet that Febreze will still smell as sweet when customers know it contains tetrahydrolinalool.
The world’s largest consumer-products company will begin listing the ingredients in fragrances from items like Febreze and Herbal Essences, opening up a new front in the push to make labels more transparent.