Organic Doritos Give Snack Giant a Way Into the New Whole Foods
- Snack giant has launched Whole Foods-compliant product line
- Amazon deal could help get Doritos in the door, analyst says
Are Organic Foods Really Healthier?
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Amazon.com Inc.’s acquisition of Whole Foods is coming at just the right time for Frito-Lay, the snack giant known for Doritos, Ruffles and Funyuns.
The division of PepsiCo Inc. now has versions of 11 core chip brands without artificial ingredients -- including Lay’s, Tostitos and Cheetos -- and it’s aiming to break out of the traditional snack aisle and get into organic grocery stores. The lineup, marketed under the name “Simply,” meets all the criteria needed to be sold in Whole Foods, according to PepsiCo executive Jonathan McIntyre.