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Is ‘Market Price’ on Menus a Scam?

A pricing technique usually reserved for seafood has extended to steaks, ribs, and even vegetables.
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When you see “market price” on a menu, you know the item is going to be expensive, no matter what the so-called market says. Traditionally, restaurants employ the listing to denote fresh-caught seafood—the cost of a fish or lobster can be wildly variable based on the size, the season, and other factors affecting supply.

“At their cheapest, lobsters are $5 to $6 a pound,” says Ian MacGregor, Manhattan’s largest wholesaler of lobster. “But they can go upwards of $14 a pound.”