, Columnist
Ad Land's Misery Spreads to TV
Investors are taking fright at European broadcasters' weaker ad sales.
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Even in a summer of television hits like "Game of Thrones" and "Poldark," Europe's broadcasters still fall back on repeats. This year's family favorite looks like the profit warning.
On Monday, German broadcaster ProSiebenSat.1 Media SE followed advertising agencies WPP Plc and Havas SA with its own. It expects third-quarter sales at its domestic unit will decline by a mid-single digit percentage instead of rise. As recently as July, the company had said the market was improving.