Square Opens First Brick-and-Mortar Store to Lure More Sellers

  • ‘Square Showroom’ akin to an Apple Genius Bar for merchants
  • Store will offer hardware products and sellers’ merchandise

Dorsey: Square Not Really Competing With Banks

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Jack Dorsey’s latest bet is positively old-school.

Square Inc., the mobile payments processor run by Dorsey, unveiled its first physical store on Thursday to offer hands-on support for merchants using its technology and showcase some of their wares.