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Croatia Has a Plan to Avoid the Tourism Backlash — Get You to Spend More

  • Adriatic EU member to focus on tourist revenue over numbers
  • Like Venice and Barcelona, Dubrovnik mulls limiting arrivals
Stiniva beach in Croatia.

Stiniva beach in Croatia.

Photographer: Matthew Baker/Getty Images
Updated on

Croatia is seeking to shift away from its tried-and-true model of packing in tourists in favor of increasing visitors’ overall spending, officials said, dealing a potential blow to cruise and budget holiday operators in one of central Europe’s top vacation destinations.

The former Yugoslav republic has long catered to ship operators and the car-bound families gridlocked along Europe’s highways during the summer exodus to the sea, a strategy that has boosted new arrivals to the 5,800-kilometer (3,600-mile) island-dotted coast for years. Now it’s also witnessing a surge fueled by fans flocking to the historical port city of Dubrovnik, which featured in the last Star Wars film and serves as King’s Landing in the HBO television series Game of Thrones.