Wal-Mart, Google Partner on Voice-Based Shopping to Catch Amazon
- Largest U.S. retailer joins Google’s Express shopping service
- Google to tap Wal-Mart shoppers’ purchases for recommendations
Wal-Mart, Google Team Up to Take on Amazon
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Wal-Mart Stores Inc. is teaming up with Google to let shoppers order by voice, the latest example of the world’s largest retailer finding a technology partner to catch e-commerce leader Amazon.com Inc.
By the end of September, Wal-Mart customers can link their store accounts to Google’s Express shopping service and use voice-activated Google Home speakers to buy hundreds of thousands of items for delivery. Shopping recommendations will be based on previous purchases. Beginning next year, the assortment will expand to include fresh groceries and allow for in-store pickup of orders.