Iceland Gets On-Demand Drone Deliveries

  • Tel Aviv-based Flytrex doesn’t see Amazon as a competitor
  • Drones to deliver food and consumer goods across capital’s bay

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An Israeli autonomous drone delivery company has started commercial operations in Reykjavik, Iceland, one of the first in the world to offer the service on demand.

Tel Aviv-based Flytrex’s drones will fly more than 2.5 kilometers (1.6 mile) across a large bay that separates two parts of the city, delivering for online marketplace Aha, company Chief Executive Officer Yariv Bash said in an interview.