Shelly Banjo, Columnist

Great Wall's Better Path

Acquisitions in India or elsewhere in developing Asia hold more promise than Jeep.

August 23, 2017 at 8:00 PM UTC

Shelly Banjo leads the global business team for Bloomberg News in New York. A former New York bureau chief and senior tech writer, she’s covered business, finance and economics for two decades.

General Images Of China Economy Following Lowered Growth Goal — Photographer: Tomohiro Ohsumi/Bloomberg

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It's OK to steal from a competitor's playbook when it makes sense. Just be sure to copy the right play.

Great Wall Motor Co.'s recent flirtation with buying Fiat Chrysler Automobiles NV’s Jeep division evoked parallels with a rival Chinese carmaker whose overseas purchases have stoked success: Geely Automobile Holdings Ltd. shares are up 600 percent since its 2010 acquisition of Volvo Cars and it's been the best performer in Hong Kong's Hang Seng Index this year.