A U.K. Retailer Turns to Online Gaming as E-Sport Prize Money Eclipses Golf
- Retailer focusing on switching from just seller of consoles
- E-sports set to rival traditional sports in terms of winnings
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Game Digital Plc, the seller of Nintendo, Xbox and PlayStation consoles, is shifting its focus to e-sports in a bid to tap into an increasingly lucrative industry.
The push towards e-gaming comes as Game Digital posted a sales of 891.7 million pounds ($1.1 billion) for the year to July 29, down 2.3 percent year on year. Shares in Game Digital, based in Basingstoke, England, rose as much as 42.13 percent early Wednesday in London, the highest since listing in 2014.