The One

The Earrings That Go With Any Fall Wardrobe

Three ways to get the drop on the newest looks in jewelry.

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By James Gaddy

August 23, 2017 at 5:14 PM UTC

This article is part of the August 28, 2017 issue of businessweek.

The Characteristics
Lizzie Fortunato, a hip jewelry and leather goods brand, was started in 2008 by twins Kathryn and Lizzie Fortunato. Lizzie designs the collections, while Kathryn, who left her job in 2010 as an investment banking associate at Goldman Sachs Group Inc., runs the financial side. These striking three-inch-long Crater earrings, with silk fringe attached to brass fasteners, come in a variety of colors, including black, gold, and poppy (pictured).

The Competition
At $185 for the pair, the earrings occupy an underserved niche in the accessories market—they’re just expensive enough to feel special, without the sticker shock. The brand crafts its jewelry in New York and sells it online and at specialty boutiques. Competing labels include independent designers such as Pamela Love, as well as larger fashion brands like Rachel Comey.