Verizon Unveils a Cheaper Unlimited Plan to Challenge T-Mobile
- Carrier charges $75 for standard-definition video, $85 for HD
- Slicing and dicing market to find new users, see who’ll pay up
A pedestrian uses a smartphone outside a Verizon Communications Inc. store in downtown Chicago, Illinois, U.S., on Saturday, July 23, 2016. Verizon, who agreed to buy Yahoo! Inc.'s web assets for $4.83 billion, is scheduled to release earnings data on July 26.
Photographer: Christopher Dilts/BloombergVerizon Communications Inc. is introducing a lower-priced, lower-quality unlimited mobile data plan to compete more aggressively with smaller rivals like T-Mobile US Inc., while raising the cost for those who want the clearest videos.
Starting Wednesday, Verizon is eliminating its popular $80-a-month unlimited plan and replacing it with an $85 premium plan with high-definition video and a $75 unlimited data plan with DVD-quality video, according to Angie Klein, a vice president of marketing strategy. The plans are aimed at T-Mobile US Inc. subscribers who pay $70 for unlimited data with standard-quality video or $80 for HD. T-Mobile’s prices include taxes and fees.