, Columnist
Advantage, American Eagle
The teen-focused chain is better positioned than its rival Abercrombie ahead of a crucial season for sales.
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Summer is starting to wind down, and that means retailers are gearing up their efforts to grab a piece of the annual ritual that is back-to-school shopping.
It's a crucial time of year for everyone from sellers of school and office supplies to electronics chains. But it's a particularly important moment for the giants of the teen-fashion world -- especially struggling labels such as American Eagle Outfitters Inc. and Abercrombie & Fitch Co. that could really use a boost.