Cars
BMW Abandons Boring With Stylish Shark-Nose Roadster
- Open-top Z4 part of BMW’s design overhaul to restore cachet
- Roadster developed with Toyota amid e-car spending pressure
BMW AG is adding stylish flourishes such as a shark-nose front end to its trademark roadster, part of a broader design overhaul aimed at regaining pizzazz and hitting back at Mercedes-Benz.
A prototype of the BMW Z4 two-seater, presented at the Pebble Beach Concours d’Elegance near San Francisco on Thursday, features two narrow kidney grilles and squinting headlights that sweep upward toward wedge-shaped lines on the side.