The Watch That Almost Destroyed an Entire Industry

Originally published by Aaron Berlow on Hodinkee.

Quartz. We pretend it's not there, but it defines the modern world of watchmaking. And yet, once upon a time, it was the new kid on the block—an unknown quantity whose influence had yet to be felt. We're very pleased to present to you one of the most important and influential watches you've probably never heard of: the Girard-Perregaux Caliber 350. Our watchmaker-in-residence, Aaron Berlow, takes us inside this groundbreaking movement, which influences quartz timekeeping design to this day, and shows us what makes it tick. --Ed.