Army-Owned Firm Seeks to Double Share in Pakistan Dairy Market
- Fauji Foods aims to expand milk business to tap middle class
- Royal FrieslandCampina, Nestle among competitors in sector
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Pakistan’s Fauji Foods Ltd. wants to significantly expand its dairy business, ratcheting up competition among fast-moving consumer goods firms chasing the country’s growing middle class.
The firm, a subsidiary of the military-owned Fauji Foundation, one of the largest conglomerates in Pakistan, is looking to double its market share to 8 percent of the country’s packaged milk business this year, Chief Financial Officer Syed Aamir Ahsan said in an interview in Islamabad.