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Cheap Electrics Swarm Madrid in Challenge to Conventional Cars

  • City policies mean electrics cost just 21 cents a minute
  • Spain’s capital boasts highest rental rate in Car2Go network
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Why Electric Cars Aren't Taking Over Yet

In Madrid, the future of the auto industry is starting to take shape, and it’s clean, cheap and shared, reflecting the challenges looming over the conventional car.

More than 100,000 customers flocked to Emov, a new electric-car service, in just five months. It’s catching up with Daimler AG’s Car2Go, which boasts 166,000 subscribers to its fleet of 500 battery-powered Smart cars in the Spanish capital.