‘Flash Boys’ IEX Tries to Lure Listings From Giants NYSE, Nasdaq
- Newcomer faces uphill battle to entice public companies
- Recent approval means IEX on track for October listing launch
Pedestrians are reflected in the window of the Nasdaq MarketSite in New York.
Photographer: Victor J. Blue/BloombergThis article is for subscribers only.
When IEX Group Inc. won approval to become a full-fledged U.S. stock exchange last year, detractors were shocked the small, upstart firm pulled off the feat.
Now, IEX is engaged in an even more challenging venture: It wants to lure corporate listings away from two entrenched giants, the New York Stock Exchange and Nasdaq.