Toys ‘R’ Us Will Return to Times Square
- Retailer looking to bounce back from dismal season last year
- Three-level temporary store is slated to open later this month
The Ferris wheel inside the Toys 'R' Us Times Square store that closed in 2015.
Photographer: Tom Starkweather/BloombergThis article is for subscribers only.
Toys “R” Us Inc., looking to get its turnaround plan back on track with a big holiday season, will open a temporary shop in New York’s Times Square almost two years after abandoning the tourist district.
The 35,000-square-foot (3,300-square-meter) store will open this month in the Knickerbocker Building on Broadway near 42nd Street, the toy giant said Thursday. The previous Times Square location closed at the end of 2015.