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Here's How to Get a $20,000 Discount on an Electric Car

  • Local utility runs promotion on models that start at $31,000
  • State has been considering $10,000 rebates to boost demand
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QuickTake: The Drive Towards Cleaner Cars


BMW AG and Nissan Motor Co. are offering big discounts in the San Diego area that can knock $20,000 off the cost of a new electric car when combined with state and federal incentives.

In a promotion with San Diego Gas & Electric, the brands are dangling a $10,000 discount, on top of a federal tax credit worth as much as $7,500 and a state rebate worth $2,500. When combined, those cut the cost of a base BMW i3 nearly in half and slash the price of a Nissan Leaf by almost two thirds.