Meet the Woman Who’ll Have You Paying $25 for a Selfie

Bloomberg TV’s Brilliant Ideas takes you inside the sometimes confusing and always fascinating world of contemporary art. We hear from emerging and iconic artists—from sculptors and painters to graffiti artists and filmmakers—to find out the stories behind their work and the techniques they use to create it.

Much has been said about the entry fee to see “Yayoi Kusama: Infinity Mirrors,” the artist’s first major retrospective in the Northern Hemisphere in decades. Although free when it premiered in February at the Hirshhorn Museum and Sculpture Garden in Washington, D.C., the tour is anything but. Advance tickets to the exhibition, currently in Seattle, quickly sold out in two waves at $34.95 a pop. When it moves in October to the Broad in Los Angeles, “Infinity Mirrors” will cost $25 presale—starting on Sept. 1 at noon local time; don’t be late—and jump to $30 for a limited number at the door.