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Shira Ovide

Apple Stuck in TV Test Pattern

Amazon, Google and others are leaving it behind in revamping how people interact with TV sets.
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Photographer: David Paul Morris/Bloomberg

Apple thinks big. The company has a cult following in part because it aims to create products that change how people work and live. And it has done so with the graphical user interface for modern computers, the iPod and the iPhone. 

And then there's television and entertainment programming. Since well before Steve Jobs died in 2011, Apple executives have been saying TV entertainment needed a wholesale reinvention and Apple was just the company to do it. Fast forward to 2017, and America's entertainment is being reinvented. But Apple is barely involved.