Hollywood Duds Hit at the Box Office as Ticket Sales Drop

A few top performers haven't been enough to boost overall theater traffic

It’s been a dismal summer season at the North American box office. Sales as of Aug. 3 are down 8.8 percent from last year, mainly the result of franchise fatigue, according to Bloomberg Intelligence’s Paul Sweeney. While Warner Bros.’s "Wonder Woman" and Sony Corp.’s "Spider-Man" have been top performers, they’ve done little to boost overall theater traffic. Sequel underperformance weighed on most of the summer last year until some low-budget originals provided a last-minute spurt.

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