Cars
Ford’s Mustang Has a Problem: The New Mustang
Sales have slumped as drivers wait for the newest iteration, and the Dodge Challenger is challenging.
There is no great reason not to buy a Ford Mustang. It’s a unicorn of a car: neither massive nor tiny, showy nor ugly, expensive nor cheap. These days, it even gets good mileage.
For 52 years, the pony car has just been getting better, which puts Ford in a bit of a pickle. With a new and improved Mustang just months away, buyers for the incumbent model have vanished. U.S. sales have plummeted 30 percent, to just 50,800, through July of this year. In June, it was outsold by the Dodge Challenger, something that has happened only one other time in the past five years. Sales of the Challenger, meanwhile, have climbed slightly in 2017.