Toyota Steers Clear of Silicon Valley in Its Talent-Hunting Spree
- Automaker raids Toshiba, NEC for top engineers, IT experts
- Self-driving cars and AI require hard-to-find tech know-how
A Toyota advertisement at a train station in a Tokyo suburb.
Photographer: Emi Nobuhiro/BloombergThis article is for subscribers only.
When it comes to recruiting tech talent, Toyota Motor Corp. is anything but subtle.
The Japanese automaker recently launched a marketing campaign targeting information technology specialists and software engineers along Tokyo’s suburban Nambu railway line, where the research centers of Japan’s signature tech giants are clustered.