American Apparel Is Ready to Relaunch Its Website
- CEO Glenn Chamandy says acquisition could be one of his best
- Gildan to boost overseas sales, considering retail options
Men's T-shirts and sweaters are displayed for sale at the American Apparel Inc. factory boutique in downtown Los Angeles, California.
Photographer: Patrick T. Fallon/BloombergThis article is for subscribers only.
Gildan Activewear Inc. has big plans for American Apparel.
Since buying the iconic L.A. brand at a bankruptcy auction earlier this year, the Canadian maker of T-shirts and underwear has rebuilt inventory and ramped up shipments to wholesalers. It’s now preparing to relaunch the e-commerce website, while also aiming to boost exports and explore retail opportunities.