These Are The Sectors That Might Be Able To Survive Amazon

  • Travel, autos, finance seen safest as e-commerce giant expands
  • Regulation and unique products create larger hurdles

The Takeaways From Amazon's Second-Quarter Earnings

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Almost nothing seems out of reach for Amazon.com Inc. these days. Grocery stocks crumbled when the company bid for Whole Foods Market Inc. in June. Blue Apron Holdings Inc. slumped after Amazon got into prepared food kits. Sports chains slipped when Nike Inc. agreed to sell its wares on the e-commerce giant’s website.

But Amazon can’t disrupt everything, at least according to Morgan Stanley analysts led by Brian Nowak. They researched what attributes make for an Amazon-proof industry and introduced a framework on Wednesday so investors can gauge how susceptible companies are to Jeff Bezos’ corporate wanderlust.