Ferrari NV confirmed it’s considering an expansion into the utility vehicle business by "reinventing" the segment and plans to boost the range of hybrid sports cars even as the company seeks to maintain an exclusivity status. Details of the new strategy will be unveiled next year.
"It will probably happen but it will happen in Ferrari’s style,” Chief Executive Officer Sergio Marchionne said of the planned utility vehicle on a conference call after Ferrari reported a 24 percent advance in second-quarter profit. "That space is too big and too inviting and we have a lot of our customers who will be more than willing to drive a Ferrari-branded vehicle that has that king of utilitarian objective."
