Fueled by WeChat, Female Gamers Power Tencent’s $3 Billion Hit
- Women outnumber men on its blockbuster Honour of Kings
- A combination of social and gaming lies behind its appeal
Women have overtaken men as the top players of the blockbuster mobile game 'Honor of Kings' and its popularity with female players has helped make it Tencent's most profitable title. Bloomberg's Lulu Chen reports on 'Bloomberg Markets: Asia.' (Source: Bloomberg)
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U.S. game companies might learn a thing or two from Tencent Holdings Ltd. when it comes to bringing out the women.
Honour of Kings now boasts the highest proportion of female players for a hard-core or battle-arena title, genres still dominated by males. That success in roping in a long-neglected constituency is a big reason the title has become Tencent’s most profitable mobile game.