Google Grabs Nielsen as Business Apps User From Microsoft
- Nielsen signs on with Google’s new Jamboard, Slack-like chat
- Google’s G Suite service has over 3.5 million paying customers
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Kim Anstett made an unusual decision for a corporate technology buyer. Several months ago, the chief information officer of media measurement firm Nielsen Holdings Plc, moved 56,000 employees from Microsoft Corp.’s business software to Google.
For word processing and spreadsheets, Nielsen staff now uses Google Docs and Sheets instead of Microsoft’s Word and Excel applications from its familiar Office suite of software. For video conferencing and messaging, Nielsen dropped Microsoft’s Skype in favor of Google equivalents.