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Women’s Underwear Startup Thinx Replaces Embattled ‘She-E-O’

A veteran is tasked with cleaning up an HR and brand mess left by Thinx’s departed co-founder.
Thinx co-founder Miki Agrawal. 

Thinx co-founder Miki Agrawal. 

Photographer: Robin Marchant/Getty Images for Advertising Week New York

Thinx, a women's underwear designer that became a symbol of startup dysfunction, is trying to overcome scandals with direction from a new leader. The New York company had been without a chief executive officer since March, when co-founder Miki Agrawal left amid allegations that she sexually harassed her employees and that the company's human-resources policies failed to match the brand's lofty feminist rhetoric.

Maria Molland Selby will become Thinx's CEO starting Monday, the company told Bloomberg. Selby has a background in digital marketing and e-commerce, holding past leadership roles at, Thomson Reuters Corp., Yahoo! and News Corp.'s Dow Jones. Agrawal no longer has any involvement with Thinx, Selby said.