Tyson Tries to Put a Fresh Spin on Jimmy Dean and Ballpark
- Industry sales of packaged-food sales slowed in recent years
- Tyson plans to expand sales of its Tastemakers meal kits
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Tyson Foods Inc., the U.S. meat giant that in recent years has bet big on packaged foods, is rebooting some of its most established brands as U.S. consumers increasingly favor fresh ingredients.
The company is whipping up new recipes -- such as soy ginger pork chops and herbed chicken with farmstand veggies -- so that it doesn’t miss out on healthy sales from the perimeter of grocery stores. That’s where supermarkets traditionally stock their freshest foods. In contrast, sales growth in foods packed in cans and boxes, which are usually found in the central aisles, has been slowing for years.