Rolls-Royce Unveils Its Grandest Car Yet, the Phantom VIII

Rolls-Royce has introduced the Phantom VIII.

This is Rolls-Royce’s largest and grandest car ever, born from the same line as those used by Elvis and Queen Elizabeth II and 50 Cent, plus myriad tycoons and oligarchs the world over. The revamped saloon will cost 375,000-euro ($440,000).

Unveiled to the public in London today, just days after the U.K. moved to ban combustion vehicles by 2040, the 2018 Rolls-Royce Phantom is only the second modern version of the flagship state car that Rolls first introduced in 1925. BMW Group unveiled the first truly modern Phantom in 2003 and used it until 2011; Phantom VIII is the first time since then that the car has been updated completely. In the years before 2003, Rolls was producing the Phantom VI on an incredible run from 1968 to 1990.