Subway-Station Naming Rights May Be Sold in NYC to Pay for Fixes
- For $600,000 donation, company would pay for improvements
- The proposal would spread the money throughout the system
A man enters the Wall Street subway station near the New York Stock Exchange.
Photographer: Michael Nagle/BloombergThis article is for subscribers only.
New York’s deteriorating subway stations may be getting makeovers sponsored by companies that would pay hundreds of thousands of dollars for the opportunity to promote their brands at stops along the 700-mile system.
For $600,000, a donor may participate in an “adopt-a-station” program and help pay for amenities such as WiFi and stepped-up cleaning, Governor Andrew Cuomo said Thursday during a Manhattan breakfast speech to business leaders. For $250,000, a firm could join a “Partnership Council,” that would help raise money for improvements without attaching its name to the station.