Photographer: Krisztian Bocsi/Bloomberg

Adidas Lifts Outlook for Sales, Earnings

  • German sporting-goods company sells CCM hockey to Birch Hill
  • Net income to increase as much as 28% for year, company says

Adidas AG shares rose after the German sneaker maker increased its revenue and profit forecasts, helped by strong sportswear sales and a brand streamlining that includes a disposal of the CCM hockey business.

The company expects net income from continuing operations to rise 26 percent to 28 percent for the full year, up from as much as 15 percent, it said late Thursday. The shares climbed as much as 7.4 percent in early Frankfurt trading on Friday.

Adidas is benefiting from booming demand for retro shoes and a steady stream of new models that made the brand a hot commodity in the U.S., helping it regain ground it earlier lost to industry leader Nike Inc. The German company is also capitalizing on a growing middle class in China, which is adopting a more active lifestyle, and strong demand for more fashionable sportswear worn outside of gyms.

“Adidas continues to see very strong momentum, defying the gravity in the global sporting-goods market troubled by a slowdown in the U.S.,” Berenberg analyst Zuzanna Pusz said in a note to clients.

Second-quarter sales from continuing operations surged 20 percent to 5 billion euros, Adidas said in a statement, while operating profit rose 18 percent to 505 million euros.

Under the new forecast, net income from continuing operations will increase to 1.36 billion euros ($1.59 billion) to 1.39 billion euros for the full year, Adidas said. Sales, excluding currency swings, are expected to grow 17 percent to 19 percent, up from as much as 14 percent.

Earlier Thursday, Adidas said it agreed to sell its CCM hockey unit to Canadian private-equity firm Birch Hill Equity Partners for $110 million. It is also in the process of selling its golf brands, and both businesses are now reported as discontinued operations.

Adidas followed German rival Puma SE, which on July 17 lifted its forecast for a second time this year. Adidas will report detailed financial results Aug. 3.

— With assistance by Heather Burke

    Before it's here, it's on the Bloomberg Terminal.